the role of you
As a business founder you start out ‘doing’. You’re the one making the sales, making the product, doing the GST return, setting up a database system, creating a website… tea lady; you name it; you’re it.
Then the business (hopefully) grows and you start (hopefully) delegating or outsourcing some of your workload. This is where lots of us become unstuck. If we’re a ’starter’ we’re likely to be control-freaks and perfectionists. If we don’t ‘let go’ we become the bottleneck in our own businesses and stifle any real growth.
The next stage in our role – if we make it – is heading our team – cheerleading and coaching, setting the direction, and planning and communicating. We’re not ‘doing’ any more.
Next comes consolidation; we’re innovating for the next step, building the business and being the figurehead for the organisation.
:::: That’s a whole lot of ‘metamorphosing’! We have to grow our strengths, realise our weaknesses and develop our skills. That means we have to think at different levels; so it’s good to have our thinking challenged by peers and mentors.
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I’m passionate about social media – I founded the online community entrepreneurette in 2006 and flokka, the blog network in 2008, after a decade and a half in magazine publishing. A typical ‘maven’ I love to share what I’m learning, researching and implementing - as well as what’s working for my clients, my students and my network members, in the worlds of social media and business in general. I’m Fiona Powell and this is my blog. 
