Aspiring entrepreneurs
A recently published book How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success by Margaret Heffernan dispels a few myths about female entrepreneurs and is applauded by management guru Tom Peters, a long time enthusiast of women in business.
Margaret in an interview with Babson College Centre for Women’s Leadership offers this advice for aspiring entrepreneurs:
1. Don’t be afraid – but don’t think it is going to be easy.
2. Don’t think of the world as divided into Corporate People and Entrepreneurs. Many of the most successful entrepreneurs had their education paid for by the corporations that employed them. Learn wherever you can – and preferably at an employer’s expense.
3. Don’t give up. Many successful companies have been in the game for a long time. It often took them a long time to find their sweet spot.
4. Don’t think about yourself: think about the Asset which is the business you are growing. Serve that.
5. It isn’t about you; it is about customers. Without them, you are nothing but an expense.
6. The less your company needs you on a day-to-day basis, the more valuable your company is and the easier it will be to sell it.
::::: good advice!
