Viral video of the week – gone to the dogs

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This is my favourite viral video of the week – an ad for a well known dog food brand.

This is a stunning video (but then I’m a biased dog-owner and aspiring movie maker). Though everyone else agrees (apart from the fact that the concept was stolen from Pleix  – which is worth a watch too; though it looks like they are throwing the dogs around) the video is striking, very cute and has that wow factor. I sent it viral.

But interestingly, all the comments on YouTube repeatedly mention how the dog food itself is actually rubbish. I haven’t seen one comment say yep, and the dog food is the healthiest, most nutritional dog food around. (They actually say; “this brand is one of the worst foods for dogs out there. So if you love your dog, buy something else”)

So the video worked but the product still sucks.

LESSON: Social media won’t save you if your product sucks. It will help your word of mouth marketing (good or bad ) though.

(BTW if you liked the sound track it’s here )