Here is an oldy but a goody  (and even voted best Australasian commercial of the 80s), with our hero receiving the traditional ‘dear John’ message via a cassette tape message (which seems positively archaic now) , rather than the traditional letter… which begs the question – in a 2011 remake of the commercial how would John get the message; via a Tweet?

Here’s a clever ad for Earth Hour…

Volkswagon are at it again – last time it was turning random underground station stairs into piano keys in the video I picked as a fav for last year – and now they’ve turned some stairs into a slide. Slide or the stairs?(The guy in the suit at the end is priceless)

And still not a car in sight.

This is my favourite viral video of the week – an ad for a well known dog food brand.

This is a stunning video (but then I’m a biased dog-owner and aspiring movie maker). Though everyone else agrees (apart from the fact that the concept was stolen from Pleix  – which is worth a watch too; though it looks like they are throwing the dogs around) the video is striking, very cute and has that wow factor. I sent it viral.

But interestingly, all the comments on YouTube repeatedly mention how the dog food itself is actually rubbish. I haven’t seen one comment say yep, and the dog food is the healthiest, most nutritional dog food around. (They actually say; “this brand is one of the worst foods for dogs out there. So if you love your dog, buy something else”)

So the video worked but the product still sucks.

LESSON: Social media won’t save you if your product sucks. It will help your word of mouth marketing (good or bad ) though.

(BTW if you liked the sound track it’s here )