What social media should you not outsource?

Welcome to the chiefette blog - if you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! As more businesses start to think about using social media, a common question (especially for the already busy small business owner) is: How much of their social media can they outsource or delegate? Some businesses don’t have the time to manage their social media or just not sure how to manage it all...

Are these comments for real or just spam?

How to tell the spam comments from the real comments on your blog.

Who is in charge of your Facebook page?

Your intern or office junior or your PA set up your business’s Facebook Page and it’s flourishing nicely… then they leave – and suddenly no-one else in your company can access your page (and worse still, what if the departee leaves under a cloud and they close the page down or add defamatory content or responses to it?). When we set up clients with a Facebook business page we ensure that at least two...

Introducing the social media press release

Social media is evolving lots of ways we communicate and engage – and that even includes the innocuous press release. The new equivalent (or complement) is the ‘social media press release’ or SM release. From my editor / publisher point of view I say about time too. This is why… For one of my clients I edit their print magazine and blog and manage their Twitter and Facebook account. I receive a press...

How to promote your social media with your email signature

If you’ve built your blog, your twitter account, your Linkedin account, your Ning community, your Facebook fan page…. then now you need to be telling people about them. But not in a spammy way. Adding your addresses to your email signature is a perfect way to spread the word – with your kind of audience – without being in their face about it. If I receive an email from a colleague or client, it’s good...