What do you stand for?

Welcome to the chiefette blog - if you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Branding (and Employer Branding for the HR profs) is a big deal these days. On some level every business has a brand (intentional or not) but now business owners and leaders are beginning to understand what it means and how their brand impacts on their customers’ perception of the company, right...

Anita Roddick – an inspiration

I was saddened to hear of Anita Roddick’s death… she was certainly a role model for me as I grew my business. I pulled out my dog eared copy of “Business as Unusual – the triumph of Anita Roddick” and reminisced over the story of Anita’s journey and of her pioneering philosophy on doing business, and the impact these had on opening my eyes to the bigger picture of entrepreneurship. Even now, when I’m...

being self employed means….

 Pulling a sickie is easier to get away with but harder to fit into your schedule You can no longer drink the most expensive wine at work parties simply because the  boss is paying for it Working through your lunchbreak is a necessity, not just a way to grease for a payrise You know even before you get to work if your boss is in a good mood or not You’re no longer part of the ‘public’ when...

Why did you want to have your own business?

Apart from wanting to be my own boss, work my own hours, knock the world off its axis, make a difference, be in control of my destiny and potential, I wanted to have my own business… so I could get a dog. And I did and I have. Georgie even had her own credit in the Her Business magazine as ‘office dog’ (a credit shared with my sister’s dog, Gus). Amidst stressful deadlines, cashflow anxiety...

geeks are sexy… and blog tips

You gotta love the internet… our radio alarm clock is tuned to RadioLive talkback so we are woken every morning to the sound of Marcus Lush chewing the fat with callers about topical, sometimes inane, subjects… the other morning I caught part of a brief interview call about Facebook and the social networking phenomenon. I wanted to follow this up further as I was thrilled that online communities are finally...