Marketing on a shoestring

Welcome to the chiefette blog - if you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Promoting your business on a tight budget requires smart thinking and planning. Smart marketing doesn’t have to mean resorting to gimmicks but making the most of the resources you have; and in the start-up phase that’s usually time and energy. I enjoyed the challenge of spreading the word about Her...

Making a difference through good business

In the early days of dreaming up Her Business I read one of Anita Roddick’s books on her business philosophy – and one particular comment struck a chord with me; that we can’t rely on governments or churches to change the world – but business can; through social responsibility and good business practice.That made me excited about being in business – not only could my business be used as a tool to create...