When people knock your ideas

Welcome to the chiefette blog - if you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! … remember these famous quotes: “I think there is a world market for maybe five computers.” – Thomas Watson, chairman of IBM, 1943 “There is no reason anyone would want a computer in their home.” – Ken Olson, president, chairman and founder of Digital Equipment Crop, 1977 “This...

Making it happen

A couple of weeks ago I was down in the stunning Nelson/Marlborough area speaking to the Nelson and then the Blenheim Her Business networks – a wonderful bunch of women in business, led by the dynamic coordinator Kate Webb. (me, Kate, Sue Morton coordinator of the Oamaru HerBusiness Network and Cheryl Keene, sponsor of the evening from Zeald.com) As well as sharing the ‘Her Business story’ and a little...

What does your business aspire to be?

At entrepreneurette we’re running a business mission / purpose competition… tell us in six words (yes six words, no more, no less!) what your business is all about. Go here to find out details how you can share your mission with the world! What is a mission statement?A mission statement is your business’ reason for being, a proclamation of why it exists, a clarification of who it serves, and an expression...

getting 25 hours out of your day

Managing time is the one of the biggest challenges for any business owner… the ‘to do’ list is infinite… and there are lots of different hats to wear if you’re just starting out or if you’re a solo-preneur. Over the years I’ve searched for a ‘magical’ solution to give me more hours in a day, but I’ve discovered there is no magic answer and the best solutions are the simplest. The system that...

Getting your press release published

Over the years as editor of various magazines I’ve seen heaps (and heaps) of press releases. Some work and some don’t. The releases that work get followed up, and possibly published, and the ones that don’t work end up in the bin. So what makes a press release work?The writers of press releases that work put themselves in my shoes; I’m a busy editor working to deadlines. I have readers who want to know...