How to say ‘Dear John’

Welcome to the chiefette blog - if you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Here is an oldy but a goody  (and even voted best Australasian commercial of the 80s), with our hero receiving the traditional ‘dear John’ message via a cassette tape message (which seems positively archaic now) , rather than the traditional letter… which begs the question – in...

Favourite commercial of the week – Earth Hour

Here’s a clever ad for Earth...

What social media should you not outsource?

As more businesses start to think about using social media, a common question (especially for the already busy small business owner) is: How much of their social media can they outsource or delegate? Some businesses don’t have the time to manage their social media or just not sure how to manage it all efficiently. So what social media can you outsource and what social media needs to stay in-house? 1: Social media...

Are these comments for real or just spam?

How to tell the spam comments from the real comments on your blog.

Why work must be a passion

In the post ‘Why ‘being passionate’ is awful advice’ by Scott Gerber, the point is made that your work or business shouldn’t necessarily be something you’re passionate about. I disagree  – I think you have to love what you do – here’s why. At a time management session the other day we did that exercise where you draw a rectangle (this represents all the time in your life imagining that you’d...