About
About the chiefette blog
Chiefette is a blog by Fiona Powell, designed to inspire and inform you about social media, publishing, media, online video, blogging, content and business.
About Fiona
Fiona Powell is a social media maven, an award winning magazine business editor and publisher, an international speaker, digital film student, and an educator and businesswoman.
In 1995 Fiona founded Her Business magazine, the critically acclaimed publication for women business owners and entrepreneurs. She went on to launch the annual Her Business Awards, and Her Business networks around the country, the Her Business Club – including mastermind groups , the Her Business Who’s Who and the inaugural National Women in Business Week with Her Business Conferences.
In 2004 Fiona sold Her Business Group, and continued publishing, coaching, writing and working with networking groups.
In 2006 she founded the online community entrepreneurette and flokka, the blog network in 2008, after a decade and a half in magazine publishing.
In 2009 by popular demand she formally created Social Media Think . Over the past couple of years she has worked with a variety of companies implementing, managing and measuring their social media programmes. She has presented numerous popular workshops and sessions on social media to groups, networks and companies. Fiona has trained and mentored teams and individual business owners on all aspects of social media and blogging. Fiona is a certified inbound marketing professional with honours distinction (98%) (recognising her proficiency in social media, blogging, lead conversion, lead nurturing, and closed-loop analysis)
A typical ‘maven’ she loves to share what she’s learning, researching and implementing – as well as what’s working for her clients, her students and her network members in the worlds of social media and business in general.
In 2010 Ferb Media Group was created to encompass the many facets of the company.
In 2011 Ferb Media Launched the Social Media Challenge – essentially an online course to guide you through the process of implementing your social media from whoa to go in 30 days.
Fiona divides her time between Auckland and a small island in the Hauraki Gulf in New Zealand with her partner and West Highland Terrier Georgie. She mentors a young woman through the YWCA Future Leaders Programme and is currently studying part-time for a Diploma in Digital Film. Fiona enjoys yoga, ceroc dancing, films, weak coffee and wine – and blogging.
Contact Fiona at: fiona@ferbmedia.com
Services we offer:
Get your social media up and running with one of our three packages designed to suit your budget and your goals.
Our social media evaluation assesses your social media; and will tell you what you’re doing well – and where you could improve.
Outsource your social media management to ensure you keep focused and on track to reaching your social media goals.
The social media challenge is a practical online course with tutor support, with the goal of getting your social media planned, implemented, leveraged and managed in 30 days.
A blog is the perfect solution to profiling your services but will also to interact with your audience and build relationships, and offer value through helpful content that can be shared.
We can create a customised online social community for your alumni, community group, special interest group, or group of fans.
Fiona Powell, ‘chiefette’ of Ferb Media is a social media maven, blogger, an award winning magazine business editor and publisher, an international speaker, and an educator and businesswoman.
SocialMediaThink: Helping businesses with social media | social media set-up packages | social media management
Social Media Challenge: Taking you from zero to social media hero in 30 days
Business Blogging: business blog school | get a blog for your business
Blog community for women in business | Community for women in business